Investing in exceptional entrepreneurs with world-changing ideas.

Our team brings a disciplined approach to the investment process to identify companies with exceptional growth potential. We form close working relationships with the companies we back to help them achieve their critical milestones and frequently take on board seats or formal advisory roles.

Meet the Team

Kelly Perdew

Position: Co-Founder & General Partner

Kelly is the Managing General Partner of Moonshots Capital – an early stage VC fund that invests in early stage technology companies and leans in heavily in veteran founded companies.  He is a co-founder & Managing Partner at DuMont Project – a consultative agency that helps accelerate the growth of direct to consumer brands.  Prior to DuMont Project he was the CEO of Fastpoint Games, a venture-backed leading developer of live data-driven games for the fortune 500 brand set.

After winning the Season 2 of the NBC hit show, The Apprentice, Kelly served as an Executive Vice President in the Trump Organization in New York, where he managed several real estate projects and worked directly for Donald Trump for the year following the show.

Kelly is a nationally recognized speaker on leadership, technology, career development and entrepreneurship.  He earned a BS from the US Military Academy, West Point, a JD from the UCLA School of Law, and an MBA from the Anderson School at UCLA.  Kelly served in the US Army as a Military Intelligence Officer and completed Airborne and Ranger training.  Kelly is author of  “Take Command: 10 Leadership Principles I Learned in the Military and Put to Work for Donald Trump,” that provides guidance on how anyone can develop their leadership capabilities and he donates a percentage of the royalties to the USO and was host of GI Factory on the Military Channel. He has also served as a national celebrity spokesperson for Big Brothers/Sisters and The National Guard Youth Challenge Program.  Kelly received a Presidential Appointment from President Bush to the President’s Council on Civic Participation and Service in 2006 and was re-appointed in 2008.

Kelly also serves as an investor, advisor and/or Board member for Scopely, Bitium, ID.me, Arx Pax, Thrively, Lettrs, DuMont Project and a dozen others and was previously an advisor or board member for LinkedIn (LNKD), eteamz (ACTV), Pandora (P), Ustream (IBM), and Harvest.ai (AMZN). He lives in Los Angeles with his wife Dawn, stepson Hunter, and twins – Grant and Grace.

Kelly Perdew

Co-Founder & General Partner

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Craig Cummings

Position: Co-Founder & General Partner

Craig actively invests in and advises technology start-ups, many of which are founded by military veteran entrepreneurs, through his company, Moonshots Capital, which he co-founded with Kelly Perdew. Craig is the Co-Founder and former Chief Operating Officer of RideScout, a mobile app that shows users how to get from point A to point B by providing real-time ground transportation information. RideScout was acquired by Daimler (Mercedes-Benz) in September 2014 and recently merged with GlobeSherpa to form moovel N. America. Craig is also a Co-Founder of MILLIE, providing military families with information and on the ground support to ease the stress of frequent relocations, and Co-Founder of Upskill, developing augmented reality software for smart glasses to enable the hands-free industrial and commerce workforce.

Before he became an entrepreneur, Craig spent 17 years in the Army, most of that time as an Intelligence Officer serving in support of the National Security Agency (NSA). Craig deployed to Afghanistan with the Joint Special Operations Command where he earned the Bronze Star.  He also served as an Assistant Professor of Political Science in the Department of Social Sciences at West Point, NY. Craig received a B.S. in Political Science from the U.S. Military Academy at West Point, where he was their first Truman Scholar, and he received a Ph.D. in Political Science (minor: Econometrics) from Columbia University.
In 2015, Craig was selected by HillVets as one of the 100 most influential and impactful veterans in the United States and, in 2016, Inc. Magazine named him as one of the Top 20 Military Veteran Entrepreneurs in the US. Craig was recently selected as a member of the 2016 Class of Henry Crown Fellows of the Aspen Global Leadership Network at the Aspen Institute.

Craig is married to Lawton Cummings, an attorney with Jackson Walker. They have two children, Addison and Cooper, and reside in Austin, TX.

Craig Cummings

Co-Founder & General Partner

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Chris Hoyt

Position: Venture Partner, CFO

Chris Hoyt is a Venture Partner and CFO at Moonshots Capital and is the CEO of KeifeRx, a clinical stage biopharmaceutical company focused on Alzheimer’s disease and other neurological conditions.

Charis was previously the Co-Founder and CFO at Upskill, Inc., a software company providing augmented reality solutions for large manufacturers.  Upskill raised $65M in venture funding led by NEA and sold to TeamViewer AG in 2021.

Chris has spent the last 10 years in the start-up ecosystem as a serial entrepreneur in the technology and government contracting space and has served on multiple start-up boards.

Chris Hoyt

Venture Partner, CFO

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Farah Daou

Position: Associate

Farah is an Associate at Moonshots Capital – a venture capital fund that invests in early-stage technology companies and leans in heavily in veteran founded companies.

Prior to Moonshots Capital, she was an Associate at VU Venture Partners, a multi-stage venture capital fund focusing on Consumer, Enterprise, FinTech / Blockchain, HealthTech, Frontier Tech, and Real Estate Tech.

Farah’s passion for entrepreneurship and the startup ecosystem began while working at an investment bank, helping advise companies in the Consumer and Healthcare industries. From there, she went on to start her own company, a vegan bakery in Los Angeles.

Farah holds a B.B.A in Finance from Loyola Marymount University, where she currently serves on the Entrepreneurship Advisory Council.

Farah Daou

Associate

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Herman Bulls

Position: Formal Advisor

Herman E. Bulls is Vice Chairman, Americas, JLL, as well as an International Director and the founder and former Chairman & CEO of the firm’s highly acclaimed Public Institutions business unit. This group specialized in delivering comprehensive real estate solutions to federal, state and local governments, nonprofit organizations and higher education institutions. As Vice Chairman, Mr. Bulls currently works with the firm’s largest clients to devise and implement integrated real estate strategies to lower occupancy costs and increase productivity. During over 33 years at JLL, Mr. Bulls has worked in the areas of development, investment management, asset management, facilities operations and business development/retention. He provides thought leadership and strategic guidance within the firm and to senior level client executives on issues related to real estate, the environment, corporate governance and social trends. Mr. Bulls has served as an expert witness on real estate matters in court and testified before Congressional committees on real estate issues.

Mr. Bulls co-founded and served as President and CEO of Bulls Capital Partners, a multi-family financing company which partnered with Fannie Mae,SunTrust and Goldman Sachs. Additionally, he founded Bulls Advisory Group, LCC, a management and real estate advisory firm. These entrepreneurial experiences provide him great insight on organization culture, new product development, talent management, as well as mergers and acquisition synergies. Prior to joining JLL, Mr. Bulls completed almost 12 years of active-duty service with the United States Army. His last active-duty assignments were working in the Office of the Assistant Secretary of the Army for Financial Management at the Pentagon and as an Assistant Professor of Economics and Finance at the United States Military Academy at West Point. He has completed the Army’s Airborne, Ranger and Command and General Staff College courses and served overseas in the Republic of Korea. He retired as a Colonel in the U.S. Army Reserves in 2008 and received the Legion of Merit award for his leadership and strategic thinking skills.

Mr. Bulls serves on several public, private and not for profit boards including Comfort Systems, USA (NYSE: FIX), Host Hotels (NASDAQ: HST), American Campus Communities (NYSE: ACC) and Fluence Energy (NASDAQ:FLNC), where he serves as Chairman of the Board. Private boards include USAA, where he serves as Vice Chairman of the Board, Collegis Education, an educational technology company and the Real Estate Advisory Committee for New York State Teachers’ Retirement System, one of the largest pension funds in the nation. Former corporate board experience includes Tyco International (NYSE), Exelis (NYSE), Computer Science Corporation (NYSE) and Rasmussen College. Current not-for-profit board experience includes the national American Red Cross Board of Governors, the West Point Association of Graduates and the Military Bowl, an NCAA sanctioned football bowl game. Mr. Bulls received a BS degree in engineering from the United States Military Academy at West Point, where he played intercollegiate football, and an MBA in finance from Harvard Business School, where he was section president. Two of his sons, Herman, Jr. and Jonathan are graduates of the United States Military Academy.

Herman Bulls

Formal Advisor

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Sean Asadi

Position: MBA Associate

Sean is a member of the Texas McCombs MBA Class of 2023, concentrating on High-Technology Marketing/Product Management. In addition, Sean is an active member of The Venture Fellows program, the Technology Club, and Marketing Club.

Prior to McCombs, Sean worked as an Account Executive for Enterprise Sized Businesses at Oracle. During this time, Sean closed cloud technology deals from small/medium sized businesses to large multinational corporations.

Originally from Houston, Texas, Sean graduated from The University of Texas with a bachelor’s degree in Economics.

Sean Asadi

MBA Associate

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Milica Ilicic

Position: Research and Writing

Milica is an interdisciplinary scholar whose work for Moonshots leverages her expertise in communicating across contexts. 

She is an educator at Columbia University, where she taught courses in literature, philosophy, and the Russian and Bosnian/Croatian/Serbian languages. The Bosnian/Croatian/Serbian language curriculum and textbook she developed are currently used at Columbia, Yale, Cornell, and the University of Chicago. 

Prior to her academic career, Milica served as writer and editor for a publication on arts and culture in Belgrade, Serbia, and helped grow it from scratch to an audience of 30,000. She is a co-founder of the Belgrade-based Kultur Kolektiv, an NGO that supports access to knowledge in the liberal arts through events and general audience educational content. 

Milica holds a B.A. in Comparative Literature and Linguistics from Queen Mary, University of London, and will complete her Ph.D. in Slavic and Comparative Literature at Columbia University in 2022. Her doctoral dissertation explores structures of communication that foster curiosity, generosity, and openness to difference.

Milica Ilicic

Research and Writing

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Tam Cao

Position: Intern

Tam is a Finance senior at the University of Texas at Dallas. Prior to interning at Moonshots Capital, Tam served as a venture capital analyst for the university-backed seed fund, interned at a tech start-up, and completed an exchange program in International Business in Peru. She is also an active member of the Financial Leadership Association, Graduate Finance Management Club, and Delta Sigma Pi.

Tam Cao

Intern

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